Wake Up with CrAIg

The new AT&T Business campaign, Wake Up with CrAIg, brings together the beloved cast of The Office 
— including my longtime client, Ellie Kemper.

In the spot, Ellie steps into the role of Chief Positivity Officer, offering her signature charm and warmth.

West BBDO's wardrobe brief called for "pops of color to match Ellie's sunny demeanor".
With every brief, I translate the creative direction in a way that best aligns with Ellie’s personal style,
making sure she feels confident, comfortable, and fully herself on set.

The final look felt casually polished, colorful in a subtle, sophisticated way.

This campiagn was a joy to collaborate on, both creatively and behind the scenes.